Before building an email marketing campaign, it’s important to define your goals so you know if your campaign will be a success. One of the most vital factors to consider is how many people read and engage with your emails. This is a great indicator to show if your efforts and resources are worth the investment.
The Internet Movie Database (IMDb) is a website that serves as an online database of world cinema. This website contains a large number of public data on films such as the title of the film, the year of release of the film, the genre of the film, the audience, the rating of critics, the duration of the film, the summary of the film, actors, directors and much more. Faced with the large amount of data available on this site, I thought that it would be interesting to analyze the movies data on the IMDb website between the year 2000 and the year 2017.