GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
What is the ArturoEsquerra/GeoLift GitHub project? Description: "GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.". Explain what it does, its main use cases, key features, and who would benefit from using it.
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